Rs 1000

Ram silks Pondicherry

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From its origins in 1924 as a small business in the town of Tirunelveli in southern Tamil Nadu, RmKV has now become a multi-city retail company, known throughout south India for its elegant products and design innovations. Working directly with weavers from the Arni and Kanchipuram weaving clusters for several decades, RmKV has been a pioneer in the art of experimental handloom silk-weaving techniques. This has resulted in saris such as the iconic Hamsa Damayanti design depicting the eponymous painting by Raja Ravi Varma, which combines traditional Indian crafts with techniques gleaned from French tapestry weaving, and which won the brand a National Award. Mastery over cutting-edge dyeing technology also enabled RmKV to create a sari that features 50,000 distinct colours, a design that remains a firm favorite among customers.

RmKV’s primary aim over its nearly century-long existence has always been its commitment to providing its customers with the finest and most beautiful textiles. With its emphasis on artisanal processes over industrial practices, and its belief in long-lasting quality, RmKV also remains deeply committed to sustainability. For example, by working with experts from across the country, RmKV has re-established the practice of using dyes derived from natural substances such as turmeric, pomegranate and indigo to colour silk yarn. As it nears its centenary year, RmKV continues to work towards preserving and reviving traditional crafts, while simultaneously championing new weaving and design techniques.

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